Application Rooms

An application room is a room for one application or end use that you sell into, for example "Industrial automation" or "Battery management". The AI researches the market around it: the trends, the segments, the requirements, the companies and the competition.

Deal rooms link to application rooms. Thus one application room shows all the deals you have in that application.

Open application rooms from ROOMS → Application Room in the sidebar. For the rooms list, the room page layout, sharing and resources, see Rooms.

What tabs does an application room have?

The standard application room has these tabs. Your account can rename, reorder, add or remove tabs.

Tab	What it shows
Trends	Market and technology trends in this application: architecture changes, standards, ecosystem signals and segment analysis
Segments & Tiers	The customer and market segments, the tiers in each segment with their market data, and how well your portfolio covers each tier
Requirements	The scope of the application, new architecture requirements, and the standards and regulations that affect product design
Ecosystem	The key players, the roles in the buying center, what influences them, and where each segment makes its selection decisions
Prospects	Ranked prospect companies, with profile data, engagement signals and outreach guidance
Competition	A profile of each competitor in this application: strengths, weak points, segment focus and recent moves. It links to competitor rooms when your account has them
Positioning & Content	Your positioning framework and messaging pillars, the content and assets you have, and content ideas from competitor examples
BOM overview	The bill of materials of a typical design: the subsystems, the sockets, the target prices and the products you can recommend for each socket

What does the application rooms list show?

The rooms list for application rooms has extra columns:

Column	What it shows
Associated Deal Rooms	How many deal rooms are linked to this application
Market and Segment	Where the application sits in your markets. These columns show when your account uses markets and segments

What is the Market map?

Some accounts have a Market map tab on the application rooms list. It shows your markets, the segments in each market, and the applications in each segment as tiles.

• Tiles are sized by the number of linked deals.
• Colours show You sell here today or Competitors only.
• Click a tile to open the application room.
• Use the Product filter to show only the applications that use a product.

See Rooms List.

How do I use the chat in an application room?

The chat on the left knows this application room. It shows suggested questions for the tab you have open. For example, on Trends it suggests "Which trends matter most for this application?".

Use it to:

• Plan: "Which of these trends should shape our roadmap?"
• Prospect: "Which prospects in the top tier should I contact first, and why?"
• Compete: "Where are we weaker than the main competitor in this application?"

How do I create an application room?

1. Open ROOMS → Application Room.
2. Click Create Room.
3. Answer the questions in the guided setup chat, for example the application, the industry, the geographic focus and the target end products.
4. The app opens the new room. It shows Ready to build until the AI has built the research.

You can change the industry, the geographic focus, the target end products and the strategic context later in Resources → Room input.

Related Pages

• Rooms: room types, layout, sharing and resources
• Deal Rooms: the deals that link to an application
• Rooms List: the list, the Collection and the Market map